Localized alternative core power  

As automobiles enter the era of electrification + intelligent networking, the development of new energy, intelligence, autonomous driving and other fields has also brought new demand for semiconductors, which brings new opportunities for mainland chip companies to enter the automotive field.  

1.Firmly seize the opportunity period and lay out new tracks in advance 

In recent years, the total annual sales of various types of vehicles in the world have remained at around 80-90 million units. Although there have been some fluctuations due to the impact of the epidemic, the rise of the new energy vehicle market and the upgrading of smart driving and smart cockpits Under such circumstances, the demand for the automobile market will continue to maintain high growth. According to data, it is estimated that by around 2040 to 2045, new energy vehicles using electric energy, hydrogen energy, ethanol fuel and other energy sources will completely replace traditional energy vehicles, and the market potential of new energy vehicles will be further stimulated.  

As one of the world's most powerful auto industry countries, China's market share in the global auto industry is about 25%, and the market demand for passenger cars accounts for about three-quarters of the entire industry. This makes mainland chip manufacturers look forward to to the huge market potential. Beijing Chipone Technology Co., Ltd. (hereinafter referred to as "Chipone") closely follows the market development trend, firmly grasps the opportunity period of the automotive semiconductor market, and lays out a new track for automotive display chips in advance. Relying on the technical accumulation and innovation advantages in the field of display chips, it is committed to providing professional vehicle display control solutions for vehicle customers.   

2.Samples of automotive products are delivered one after another, the first-mover advantage is obvious  

In response to the market demand for automotive smart cockpits, Chipone has completed the layout and project pre-research in the fields of vehicle TDDI chips, vehicle Bridge chips, Mini LED driver chips and vehicle power management chips. At present, the Mini LED driver chip products that have entered the testing stage are expected to be mass-produced this year, and more automotive-standard chip products will be delivered this year.  

Chipone is at the forefront in the field of domestic vehicle display chips and has unique advantages. Over the years, the cooperation mode between traditional automotive semiconductor companies and hosts has been relatively fixed. With the help of the development of the domestic new energy vehicle industry, in order to effectively ensure the security of the supply chain, more domestic car companies tend to choose mainland chip companies with high technical reliability and complete solution support as suppliers.  

At present, Chipone has entered the first echelon of automotive chip suppliers in mainland China, and has initially possessed first-mover advantages and technical reserves in the field of automotive TDDI chips and Mini LED chips. At the same time, Chipone focuses on the localization chip strategy, realizing the localization of the entire industry chain from design to production. 

Since its establishment more than ten years ago, Chipone has been focusing on the R&D, design and sales of display chips, and now has a rich series of display chips, mainly including panel display driver chips, power management chips, LED display driver chips, control Chips, etc., covering mainstream display technologies such as LCD, LED, OLED, etc., are widely used in smartphones, TVs, laptops, tablets, monitors, wearable devices and various indoor and outdoor LED displays, which can meet customers' diversified displays need. At present, Chipone has ranked first in the world or in mainland China in multiple segments of display chips.  

While continuously expanding the technical field, Chipone also uses the traditional superior display technology as an entry point to adapt to application scenarios such as scaler, converter, smart screen SOC, and smart monitor, and relies on its own UMP technology to carry out high-computing application scenarios. Business expansion, such as medical imaging, industrial vision, VR and other fields, continues to contribute core strength to industry development and localization substitution in the high-end display field.